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Sales, marketing and Communication
Skills for Job Developers
This workshop provides
job developers with the essential core competencies
necessary to develop lasting and positive
relationships with employers. Participants leave
the workshop with a positive attitude, pro-active
strategies and skills for becoming a partner and a
consultant to businesses in your community. The
skills and information gained in this workshop is
immediately useful and applicable on the job. By
the completion of the workshop, participants have
the tools to develop and manage business
relationships and implement a comprehensive
marketing plan.
WHAT
YOU WILL LEARN:
Day 1:
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Techniques and tools to turn
contacts into relationships and partnerships.
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Pre-sales, sales, and
closing techniques.
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Skills and techniques of
consultants (organizational, management, and training).
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How to think like an
entrepreneur and turn opportunities into jobs.
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Business communication and
rapport building techniques.
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Identify and communicate
with different buyers.
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How to turn employer
concerns into a “closing.”
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Strategies for creating and
facilitating organizational, group and individual change
for a disability initiative.
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How to identify internal and
external barriers for people with disabilities.
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How to
identify unmet needs and "work" by economic change.
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How to
prepare and sell a proposal.
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How to
determine a customer’s sales probability.
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Strategies for effective Business Advisory Groups.
Day 2:
Finish up developing proposals
and then:
MARKETING STRATEGIES:
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Overview of value-led
companies, corporate philanthropy, social
entrepreneurship and cause-related marketing.
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Internal and external
marketing strategies .
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The
components of a marketing plan.
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Marketing and “positioning”
strategies.
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The “Immutable Laws of
Marketing.”
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Develop
a marketing plan for your agency.
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